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Funeral Director in Fleet

A & W Goddard, Kent Road, Fleet, Hampshire, GU51 3AJ

01252 616431 (24/7)
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About A & W Goddard, Funeral Director in Fleet, Hampshire

A & W Goddard is a historic Funeral Director in Fleet, having served the local community since 1896. Founded by brothers Arthur and William Goddard, the firm originally operated as builders, carpenters, painters, and funeral directors. Throughout its early years, the business relied on support from E Finch & Sons of Aldershot, who provided essential staff, horses and carts, and funeral vehicles. After the passing of the Goddard brothers, management transferred to Norman Goddard and his cousin Frank Carol, with continued assistance from John and Tony of E Finch & Sons.

Following the sale of E Finch & Sons to the Great Southern Group, A & W Goddard was acquired by John, Tony, and Martin at the start of 1989. The premises on Kent Road in Fleet were subsequently rebuilt to modern standards, where the team continues to support families today. We provide professional care to clients across Fleet, Church Crookham, Dogmersfield, Winchfield, Hartley Wintney, Ewshot, and Crondall.

As a member of the Ford Mears group, we have access to a wide variety of funeral vehicles and specialist services. This partnership allows us to offer extensive options to our clients while maintaining the personal, dedicated approach of an independent, family-run business. We are situated to assist with services at both Aldershot Crematorium and Easthampstead Park Crematorium.

Meet The A & W Goddard Fleet Team

Our Staff

Pete Mace - DIP FD, LMBIFD

Pete Mace - DIP FD, LMBIFD

Director of Operations

Pete joined company back in November 1995 on a 3 day a week contract as a chauffeur and bearer, introduced by his brother John. Pete then became a Funeral Arranger in 1999, and went to Salisbury college of Funeral Science to study, gaining his LMBIFD qualification in 2002.
Working always at A & W Goddard, Pete became an Operations Manager in 2003 and from 2011 to the present day he’s worked as Operations Director.

James Rowe

James Rowe

Funeral Director

James joined the company in November 2016, having a background in security working his way up to supervisor, he stumbled into the industry having played rugby with Simon Ford for a number of years and was told about an opening. James started working in A & W Goddard's in Fleet working as a Chauffeur/Bearer where similarly to his time in security has been able to work his way up after 5 years and is now working as a Funeral Director.

Claire Worland

Claire Worland

Funeral Director

After leaving school, Claire started working in retail before moving into health care, dental, hospitals and caring in private homes. Claire then took time out to raise her three children and whilst being a full time mum, decided to study for diplomas in Anatomy/Pathology, Bowen therapy and theatrical make-up.
Claire also worked during school hours in the local community to support the elderly and adults with learning disabilities. After raising her children Claire wanted to get back into full time work and started working at E Finch & Sons. Claire applied herself within the job, learning and training in all aspects of funeral care. After 8 years at E Finch & Sons, in various roles from a Funeral Arranger to a Business Leader role. Claire made her move to Ford Mears & Partners in October 2024 as a Funeral Director.

Bentley Hearse and Limousine
Bentley hearse outside church
Bentley Hearse
Bentley Limousine
Electric hearse from the side
Electric hearse front
Funeral chauffeurs standing by Jaguar limousines
Funeral director leading a Jaguar hearse
Funeral vehicles
Horse drawn funeral carriage
Jaguar funeral limousine
Our funeral vehicles
Vintage funeral cars
Funeral Vehicles

Our Fleet

We offer an immaculately presented fleet to ensure a dignified procession. Our transport options feature traditional British marques like Bentley and Jaguar hearses and limousines. For environmentally-minded arrangements, the quiet, zero-emission Nissan Electric Hearse is available.

Access to specific luxury options may vary by branch location. We ensure appropriate and respectful transport for every service.

Find out more about our services or to discuss how we can help you with the funeral arrangements.
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Funeral costs

Price List

Direct Cremation

Unattended Service

From £2,050

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Simple Service

Attended Service

From £3,150

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Traditional Funeral

Attended Service

From £3,760

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Green Funeral

Attended Service

From £4,650

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Understanding funeral costs

Standardised Pricelists

All funeral directors are legally required to publish this Price List for a standardised set of products and services. This is to help you think through your options and make choices, and to let you compare prices between different funeral directors (because prices can vary).

Funeral Pricelist
Crematoria & Cemetery Pricelist

Funeral Donations

To make a donation in memory of a loved one or dear friend for whom we at A & W Goddard – Fleet are honoured to be handling the funeral, please search for the person’s name below. The branch will be pre-selected.

Get in Touch

Contact our Fleet funeral home
Contact A & W Goddard IN Fleet, Hampshire

Contact Details

Office Hours
Monday9:00am - 5:00pm
Tuesday9:00am - 5:00pm
Wednesday9:00am - 5:00pm
Thursday9:00am - 5:00pm
Friday9:00am - 5:00pm
SaturdayClosed
SundayClosed
A & W Goddard, Kent Road, Fleet, Hampshire, GU51 3AJ
If you use the Postcode it will take you to Dunmow Hill which is off of Kent Road. From Aldershot, Take the A325 turn left onto the A323 straight over Norris Bridge traffic Lights onto the A3010 (kings Road) then take the 5 turning on the right (by the disused petrol station) into Kent Road. Our office is just passed the petrol station on the left, there might be parking available on the front of our premises if not there’s free parking 100 yards passed out office on the right hand side. From the M3, Exit junction 4a, take the A327 towards Fleet, go past Fleet Pond, straight over (1st exit) at the next roundabout go past the Heron on the Lake then take the first exit at the next roundabout onto the A3013 keep going straight past the Railway Station at the second set of traffic lights turn left onto the A3010 (kings Road) then take second left (by the disused petrol station) into Kent Road. Our office is just passed the petrol station on the left, there might be parking available on the front of our premises if not there’s free parking 100 yards passed out office on the right hand side. From Hartley Wintney, from the A30 take the A323 towards Fleet take the second exit at the Elvetham Heath roundabout then take the first exit at the next roundabout onto the Elvetham Road follow to the end and turn left onto the roundabout (at Fleet Station) take the 4th exit at the second set of traffic lights turn left onto the A3010 (kings Road) then take second left (by the disused petrol station) into Kent Road. Our office is just passed the petrol station on the left, there might be parking available on the front of our premises if not there’s free parking 100 yards passed out office on the right hand side. Travelling by Train Depart Fleet railway station and head along the A3013 towards Fleet High Street at the second set of traffic lights turn left onto the A3010 (kings Road) then take second left (by the disused petrol station) into Kent Road. Our office is just passed the petrol station on the left.
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